Psych! — SaaSOCIATE is a one-man army with Alexander Boswell as the Founder, Director, Writer, Strategist, and lots in-between.

In 2019, I enrolled in a Master’s degree in marketing and fell in love with learning about how people tick. After that, I began writing a Ph.D. on Consumer Behaviour.

Now, I help B2B MarTech, AdTech, and eCommerce SaaS businesses grow their brands with epic, human content.