Providing original research is one of the best ways to stand out against a crowd of competitors using the same recycled stats in their posts. As a bonus, it also maximizes your chances of getting valuable backlinks.
Shopify had a monster guide on affiliate marketing — which makes total sense as lots of people use Shopify stores for affiliate products.
However, Shopify wanted a way to help their guide stand out against the millions of other affiliate marketing guides online as it’s growth was slow-going.
Enter: SaaSOCIATE. Shopify commissioned us to develop original insights on affiliate marketing program average commission rates and conversion rates.
To get this data, we gathered 20 affiliate programs across 10 different industries (200 total programs) using an affiliate network. We used a seven-day measurement period and calculated the average commission and conversion rate per industry.
Prior to the content refresh that included our research, the guide was getting between 10–15k in monthly traffic:
Then, after publishing the updated blog, traffic surged up between 40–50K per month for several months, with an estimated $56.1K traffic value (how much the traffic would have cost using paid ads):
It’s unfortunate that the 2023 Google update impacted the traffic significantly. However, the guide is still within the top five results for the valuable keyword “affiliate marketing.”
Importantly, over the period of one year after the update that included our research, the guide received over 39K ‘follow’ backlinks:
Of course, we’re not saying our research is the only reason behind these amazing results — Shopify is a huge and well-trusted name in the e-commerce industry; brands that are lesser known would struggle to replicate the numbers in this case study. However, improvement is always possible.