Investing in your website content (i.e., your blog and pillar pages) gives your business a massive boost in chances of discovery — but it is a long-term game. Don’t expect results overnight.
Before mid-2023, Descript saw that their website was growing, but not fast enough for their liking — it took them 5 years to get from 0 traffic to consistently above 1k in monthly traffic. Then it took another year to go from <5k to around 10k (Jan 2022–23). They wanted more.
Descript wasn’t exiting stage left just yet. In mid-2023, they threw down their gauntlets and poured huge investment into their blog — a team effort in which SaaSOCIATE played a part.
Descript was dedicated to building a content engine for their blog and used a team of high-quality freelance content writers and agencies to see their vision come alive (no AI generator in sight).
In particular, Descript tasked us with the more research-heavy guides, given our experience with conducting research (in academia and content research for clients)
In the space of just one year and a huge effort across the content team in Descript, we more than quadrupled its monthly traffic from approximately 10K monthly traffic to nearly 44K:
Among the pieces of content we produced specifically, we snatched the top results and featured snippets across several keywords: