Refreshing and re-positioning for Fiverr ♻️
Fiverr is a pretty big brand—one of the most well-known freelancer platforms. In a full-circle moment, I went from being a freelancer providing services via the platform, to freelancing for the platform itself.
The Problem
The Fiverr platform is massive and several years in business, so it’s no surprise that some of its content is a bit outdated and in need of some love.
In the year leading up to hiring me, this piece of content titled “The Best 7 Video Editing Software for YouTube” was falling flat, eventually hitting a low of 40 organic visits a month.
The Solution
This piece of content needed a big overhaul—bits of advice and key statistics were out of date. There was also very little addressing the algorithm changes with E-E-A-T best practices.
To address these changes, here’s what I did:
- Reduced the number of tools in the list, but added more context and detail.
- Added a short TLDR-type list of best tools for different use cases.
- Added a comprehensive evaluation criteria.
- Added my personal experience with video editing to add credibility and internal authority.
- Used in-context screenshots of the tools.
- Updated the internal links for better link equity.
The Results
Within two months of the update, the content went from 40 monthly visits to 610, increasing the traffic value by 1300% and overall traffic by 1425%.
We have also seen significant improvements in the SERPs, going from 1 top ranking keyword to 23 (with an additional 47 top 10 keywords). We also see a mixture of SERP features, including:
- Featured snippet
- Top ads
- Paid sitelinks
- People also ask
- Top stories
- Video preview
- Thumbnail
- Bottom ads
- AI Overview
While the keywords in the screenshot show fewer organic traffic visits, AI overview is an important SERP feature to gain in a zero-click future.